Any good business owner knows that good customer service is absolutely the most important part of owning and operating that business. We sure know it, and we have an awesome collection of love letters from happy customers to back that up. That being said, some business owners fail to recognize the fact that good customer service starts before your customers even speak to you or enter your facility. Good customer service starts with parking lot maintenance. Here’s why.
The Importance of Parking Lot Maintenance
It starts with aesthetics. A business that looks run down — with paint chipping off the storefront and potholes all over the faded parking lot — won’t quite inspire trust from passersby and prospective customers. Customer service starts by showing the public that you care about the outward appearance of your company. This tells them that you have the time, energy, and commitment to care for them as much as you care for your commercial exterior.
Beyond just looks, though, parking lot maintenance is crucial in the name of safety. It may seem silly and is often overlooked, but there are plenty of liability issues surrounding improper property maintenance. The longer your potholes and cracks go unfixed, the more time you’re allowing for someone to trip and fall, twist an ankle, or maybe even mess up their car’s tires or axle alignment. In any of those instance, it would be you, the business owner, held accountable for those injuries or damages under the scope of “premises liability.” That’s one of those fancy legal terms that basically says, “you break it, you buy it” if it happens on your property due to something you could have avoided. This could be as small as a little car repair bill, or as painstaking as a stack of medical bills if an older customer were to, for example, fall and break a hip. Personal losses aside, that’s most likely a customer that isn’t coming back after they hurt themselves on your property because you failed to keep up with something so simple as proper parking lot maintenance.
Whether it’s putting your best foot forward with a beautiful and smooth parking lot, or the basic concept of not hurting people as they enter your store, remember that customer service starts way before you meet the person. If your parking lot could use a touch-up this spring, whether it’s a spot fix or a full repave, don’t hesitate to give us a call.
Parking Lot Maintenance with Testa Paving
If you are in the need of hardscaping services, Testa Paving Inc. is here to help! For over 35 years, Testa Paving Inc. has been a driving force within the industry and has been serving the areas of Maryland and northern Virginia.
Interested in one of the services offered by Testa Paving Inc.? Call us today at 301-663-5861 or visit our contact page.